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| 1. Cost: Half the cost on average of printed brochure advertising. | |
| 2. Immediacy: No deadlines only yours! | |
| 3. Flexibility: The campaign while running can be adjusted at any time. | |
| 4. Access: BuzzFm has the most powerful transmitters for an English service in The Canaries | |
| 5. Interaction: We run daily and weekly competitions - BuzzBingo is the biggest radio competiton to be launched in The Canaries | |
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6. Immersive: There are three dimensions to BuzzFm that cater for the commercial needs of the islands, private and business. Yoosell.es is our online classified portal, clean layout with no registration required or email harvesting TheBuzzDirectory.com backs up our on air advertisers with their details and telephone numbers, promoted heavily on the air. BuzzFm.fm offers interactivity and acts as a conduit for major news and entertainment sources that are easy to access from our website. |
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| 7. Daily: Radio is part of most people's daily cycle, we tune in and out as we move through our day. Radio advertising works in different ways to printed media - it gets in your head! Statistics prove good radio and television stations are the most powerful marketing tools available for promoting businesses and products. | |
| 8. Environment: On everyone's mind these days and radio is one of the most efficient forms of communication. 1kw of transmitter power can cover a million people. | |
| 9. Audience: We conduct regular telephone diaries of 100+calls to establish listening patterns. Our recent research gave us 70% reach of English audiences with a 27% Spanish reach, an increase of 10% in our Spanish audience over 3 months. | |
| 10. Branding: There are many symbiotic combinations we offer to increase awareness of your company with our branding styles and sponsorship ideas. |